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Has Television Advertising Lost Power?

Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and as being less effective than it once was.

Critics maintain that consumers tune out too many ads by channel surfing and that it is difficult to make a strong impression. The future, claim some, is with online advertising and m-commerce. Supports of television advertising disagree, contending that the multisensory impact of television is unsurpassed and that no other media option offers the same potential impact.

Take a position on the issue by supporting one of the following statements:

- Television is still the most powerful advertising medium.
- Television advertising has faded in importance.
- Cite and List all references

Solution Preview

Television is still the most powerful advertising medium.

Television still represents the most accessible medium for reaching customers, it is also the best medium for advertising because people still spend more time in front of their television sets than any other mode of entertainment. Therefore, the ability to reach more consumers is ...

Solution Summary

This solution discusses television's dominance in advertising.

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