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Many real estate agents today have Web sites that list the p

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Many real estate agents today have Web sites that list the properties they have for sale. These agents also advertise the properties on Realtor.com and sometimes in television ads. However, most real estate agents would tell you that personal contact provides their most important connections with clients, potential clients, and client referral sources.

Describe the things that real estate agents can best accomplish through

(1) their Web sites,
(2) mass media advertising, and
(3) personal contact.

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Solution Preview

1) The real estate agent can use a website to their advantage by listing the properties they have for sale, and including enticing photos and exhibits regarding each property. It can be used as a marketing tool that draws the client into the prospective property that interests them. The real ...

Solution Summary

Many real estate agents today have Web sites that list the properties they have for sale. These agents also advertise the properties on Realtor.com and sometimes in television ads. However, most real estate agents would tell you that personal contact provides their most important connections with clients, potential clients, and client referral sources.

Describe the things that real estate agents can best accomplish through

(1) their Web sites,
(2) mass media advertising, and
(3) personal contact.

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