Explore BrainMass
Share

Explore BrainMass

    Brand Names in Marketing

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Why are brand names so important in marketing?

    Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use).

    How does distribution influence your opinion of the brand, positive or negative? Give examples.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:59 am ad1c9bdddf
    https://brainmass.com/business/marketing/brand-names-marketing-603038

    Solution Preview

    Why are brand names so important in marketing?

    Brand names, if chosen well, clearly position the company's products in the minds of the target market. There are three ways to position a brand; they tell the consumers something about the product's benefits and qualities:
    1) Product attributes--this typically refers to the product's physical attributes.
    2) Benefits of the brand--this refers to what the product does for the customer.
    3) Beliefs and values of the brand--this refers to how the product will create value for the customer at an emotional level.

    ---------------------------

    A brand name might suggest something about the product's benefits and qualities. It should also be easy to pronounce, recognize, and remember and be capable of registration and legal ...

    Solution Summary

    This solution discusses brand names in marketing in 390 words. Three resources have been listed.

    $2.19