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Project Identification

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You are a marketing manager interviewing for a new job at a large low-price retailer. You know that being well prepared for an interview gives you a better chance of being offered a job, so you decide to the company as well as some of the company's future marketing ideas.

One of the company's ideas is to phase out its well-known brand names and introduce more store brands.

In your discussion, describe the pros and cons of this marketing idea proposed by the company from the both a financial and nonfinancial perspective.

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Solution Summary

The solution describes the pros and ons of the marketing idea proposed by the company from both a financial and non-financial perspective.

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The advantages of totally phasing out its well-known brand names and introducing more store brands include the following:
1. In a non-financial perspective, the company will be able to enhance its image as a low-price retailer as the store brands to be introduced will ...

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