Logisitical Efficiency in Marketing
Why is logistical efficiency important in marketing?
How important of a role does technology have in market logistics?
What are some examples of technology improving market logistics?
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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
I'm going to start by posting a very well-written resource on this subject. Here's the link: http://www.entrepreneur.com/tradejournals/article/196824997.html and here's the abstract:
"It is the purpose of this paper to position marketing and logistics relationships in a strategic context. The strategic position of both areas is used to ...
Solution Summary
The solution looks at each of the questions provided, and lists a very good resource with more indepth information.