Purchase Solution

Sales management and true application

Not what you're looking for?

Ask Custom Question

Experts in the field of customer relationship management and sales force automation will state significant benefits are achieved through the application of such processes. Such benefits as 1) repeat business, 2) enhanced target marketing, 3) increased brand and corporate identity, and 4) improved productivity, can be achieved through such implementation. Given your research, your knowledge, and your understanding of sales management, post your perspective and either defend their correctness or dispute their true application. Within your response, include and cite at least one relevant quote from your textbook.

Purchase this Solution

Solution Summary

The expert discusses the importance of CRM and sales force automation for enhancing the effectiveness, efficiency and productivity of marketing and sales function in an organization.

Solution Preview

I would definitely defend their statement and would definitely agree to the fact that CRM and sales force automation go a long way in enhancing the effectiveness, efficiency and productivity of marketing and sales function in an organization. the Benefits including targeted approach, repeat and referral business, higher customer satisfaction levels and enhanced brand and corporate identity are achievable through such tools because these tools empower a company and its employees to understand its customers in a much more informed and better manner. ...

Solution provided by:
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution

Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Operations Management

This quiz tests a student's knowledge about Operations Management

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.