Public Relations-Tactical plan
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A plastics organization (medium size) is trying to be a leader in the community and embrace diversity. How can one develop a tactical plan using at least five of the following tools: event planning, open house, press conference comunity event, sponsorship, corporate newsletter (internal and/or external), direct mail, Internet/intranet, Promotional items, Promotions - sweepstakes, and/or spokesperson. Also, of the choices, evaluate the business implications of your public relations campaign.
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The expert examines a tactical plan for public relations.
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Promotions/Sweepstakes:
It can be a very effective way of our public relations campaign as it helps in capturing the attention of many consumers and influence their purchase decisions and attract them toward's the company's product lines.
Promotional Items:
It can be a good source of creating impression/goodwill among the business associates, ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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