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Public Relations for Technology Companies

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Describe how technology companies could benefit from using public relations more effectively.

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Function of the public relation is to" establish communication linkages between the organization and its various publics in order to maintain mutually beneficial relationships". ( John, Page5) Hence public relations plays an important role for technology companies to have good relationship with its various publics.
As per The PRSA 1982 National Assembly , "Publics" recognizes the need to understand the attitudes and values of - and to develop effective relationships with - many different stakeholders, such as employees, members, customers, local communities, shareholders and other institutions, and with society at large."
Publics include all the parties which are interested in the organization. For technology companies, publics will include the consumer, channel partner, content partner, vendors, employees, investors, government etc. Let's understand the management function of public relations:
As per The PRSA 1982 National Assembly, as a management function, public relations also encompass the following:
- "Anticipating, analyzing and interpreting ...

Solution Summary

This solution discusses the importance of the public relations function for technology companies in 500 words with four online references.

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Effective Commincation Case Study Analysis

Select one of the following case studies:

The selected is The Katrina Kalamity, Ch. 13, which is attached in a PDF file.

-Write a case study analysis in which you evaluate the effectiveness of communication between an organization and its publics.

*Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:

*Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?

*Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?

*If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?

-Format according to APA standards & provide all references used.


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