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Public Relations and Technology

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Do you think that new technologies will facilitate or hamper creativity in public relations? Give at least three examples.

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The solution is composed of 404 words and discusses how technology supports and facilitates creativity in PR.

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New technologies such as the Internet does not only serve as a tool for information but it has become an instrument to circulate public relations (PR) messages by providing more efficient and creative ways of producing, distributing, displaying and storing these communication messages which are essential in public relations. Digital technologies are innovative tools that have diffused throughout the practice of public relations and have made PR practitioners target their customers directly through the use of e-mail, Internet, and other Internet-based communication tools that have tried to reach the public to enhance communication which ranges from ...

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