Share
Explore BrainMass

PR function in e-business

How does the PR function in an e-business organization differ from a brick-and-mortar organization? Does the use of technology as a communication medium dehumanize relationship building? How can the Internet be used to generate feedback for PR professionals?

Solution Preview

PR function in e-business

How does the PR function in an e-business organization differ from a brick-and-mortar organization? Does the use of technology as a communication medium dehumanize relationship building? How can the Internet be used to generate feedback for PR professionals?

There are many ways to define the artful science of public relations. This wide ranging discipline also seems to have as wide a variety of definitions as it does definers. Online dictionaries define it, as well as textbooks and organizations from across the U.S. One reason for this diversity of definitions is that public relations professionals are attempting to accurately communicate information through ever changing societal, business and technology norms. For example a ...

Solution Summary

This is a description of how the PR functions in an e-business organization differ from a brick-and-mortar organization as well as the effects of technology as a communication medium on relationship building and the use of the Internet as a tool to generate feedback for PR professionals.

$2.19