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Offensive Marketing Advertisement and Example

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Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign ever offended you on any level? Give a specific example.

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This solution discusses an offensive marketing campaign and gives example and link.

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I find the Nike advertisements that cater to large women offensive. I don't want to see chunky people in athletic gear. Usually Nike features the image of strong athletes and gives inspirational messages. The Nike ad stating, "My Butt is Big and Round like the letter C" is a turn off ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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