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Offesive and Defensive Strategy

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Cite one offensive and one defensive strategy and how you would implement these strategies in your business and what benefits could be derived from it.

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One offensive strategy would be to seek to gain as many customers as possible by marketing my products throughout my area of business operations, utilizing as many marketing tools as possible. This includes utilizing e-mail marketing, radio advertisement, television advertisement, newsletters, and billboards and posters. I would implement this strategy into my business by developing a ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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