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Defensive and Offensive Strategies

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Need a personal opinion on survival in the international environment that requires the skillful use of defensive and offensive strategies. Identify some offensive strategies that a U.S. multinational retail giant may use in attacking multinational rivals. Why do you think it is effective?

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The response provides you a structured explanation of offensive and defensive strategies . It also gives you the relevant references.

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In an international environment, a balance of defensive and offensive strategies is required. Defensive strategies are those that are used to protect the market share of a company. Large multinational companies use defensive strategies to hold onto their market positions. These strategies fight off competitors who are trying to eat into the market share. An offensive strategy ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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