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    Defensive and Offensive Strategies

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    Need a personal opinion on survival in the international environment that requires the skillful use of defensive and offensive strategies. Identify some offensive strategies that a U.S. multinational retail giant may use in attacking multinational rivals. Why do you think it is effective?

    180 plus words.

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    https://brainmass.com/business/resource-based-view/defensive-and-offensive-strategies-577209

    Solution Preview

    In an international environment, a balance of defensive and offensive strategies is required. Defensive strategies are those that are used to protect the market share of a company. Large multinational companies use defensive strategies to hold onto their market positions. These strategies fight off competitors who are trying to eat into the market share. An offensive strategy ...

    Solution Summary

    The response provides you a structured explanation of offensive and defensive strategies . It also gives you the relevant references.

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