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Success of the "Got Milk?" campaign

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Please read the attached amazing campaign and let us know what you think of the campaign and why you think it worked so well.

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This solution discusses the success of the "Got Milk?" campaign.

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The campaign worked really well because the advertisers thought of an alternative, risky strategy to appeal to the masses and create a distinct importance about milk in the eyes of customers who take Milk for granted.

The "Got Milk" notion came from the thinking that milk is generally taken for granted. But "there is one time when it is fully appreciated that desperate moment when you reach into the refrigerator and find that it is gone" (Berger 2001). The "deprivation ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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