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Governmental procurement process

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Explain how the governmental procurement process differs from the business market purchase process.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 8,9, and 10, Pages 215-306. L- MBA

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Solution Summary

This explains the difference between the governmental procurement process from the business market purchase process

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The difference can be in following ways:
1. They tend ot favour domestic suppliers
2. The paperwork is considerable as they are publicy accountable which can result in ...

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