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International Marketing Plans Challenges

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Please help me identify/understand the challenges that a company may face when implementing/controlling an international marketing plan as opposed to a domestic marketing plan.

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Solution Summary

This tutorial outlines some potential challenges a company may encounter in comparison to challenges they will face in their domestic marketing sphere.

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There are significant differences between the development of domestic and international marketing plans. Keep in mind the international aspect is determined on the respective countries the respective company is putting their marketing towards.

For instance, one major ...

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