Challenges of international market
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What are some of the challenges companies face in marketing their products or services to an international market? Of all the challenges you named, which do you feel is the most significant? What can a company do to ensure that they are well prepared to move into a global marketing program?
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Solution Summary
Their are at least four challenges businesses face when entering the international market.
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What are some of the challenges companies face in marketing their products or services to an international market?
Answer:
These are the challenges businesses face when entering the international market.
1. Language barrier
When businesses begin to market across cultures, they frequently encounter linguistic problems. Translating product and company names can be difficult; translating advertising slogans can be downright impossible. Over the years, some of the largest and most marketing-savvy companies have made some of the biggest translation blunders (Morrison and Conaway:2006).
Consider these funny moments experienced by companies dealing in international business:
In the 1920s, when Coca-Cola was first translated phonetically into Chinese, the resultant phrase meant "bite the wax tadpole." Coke finally marketed its product under an alternate phrase, which sounded less like "Coca-Cola" but carried the more ...
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