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Marketing challenges that classic airlines face

What are some of the marketing challenges that classic airlines face? What product or service are airlines marketing and what is the current corporate culture?

Please explain some of the marketing concepts found in these readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.

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Marketing Challenges faced by Classic Airlines


Classic Airlines is the fifth largest airline all over the world. It was established 25 years ago and it had developed to take in a fleet of more than 375 jets that hand out 240 cities with more than 2,300 everyday flights. Although its business operations are profitable from last 25 years but, in recent years Classic Airlines has contended with a number of marketing challenges due to augment costs and condensed consumer assurance (Hayward, 2000). The airline industry as a whole is confronting decline in industry share prices and same is the case with Classic Airlines that also experienced a 10% decrease in the past year. The airline industry has been under a microscope in recent times and the negative press from Wall Street regarding the airline industry and its operations, consumers and media has ensued in poor employee moral for the team of Classic Airlines.

Marketing Challenges Confronted by Classic Airlines

Every company that is operating in the ...

Solution Summary

The solution examines marketing challenges that classic airlines face.