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    Minority Research

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    I need research on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.

    Student Name
    Date
    Class
    Minority Research Paper

    Introduction:

    Part 1:

    African-American:
    Total numbers in the U.S.
    Information (source)
    Percent of the total U. S. population
    Information (source)
    Rate of growth
    Information (source)
    Average household size
    Information (source)
    Average age
    Information (source)
    % with college degrees
    Information (source)
    Average or median income levels
    Information (source)
    Geographic location(s) - metro, states, etc.
    Information (source)
    Brands that have higher than average purchase for each group
    Information (source)
    Identify specific products which have above average usage for each group
    Information (source)
    Best media to use to target each group
    Information (source)
    ASIAN AMERICAN
    Total numbers in the U.S.
    Information (source)
    Percent of the total U. S. population
    Information (source)
    Rate of growth
    Information (source)
    Average household size
    Information (source)
    Average age
    Information (source)
    % with college degrees
    Information (source)
    Average or median income levels
    Information (source)
    Geographic location(s) - metro, states, etc.
    Information (source)
    Brands that have higher than average purchase for each group
    Information (source)
    Identify specific products which have above average usage for each group
    Information (source)
    Best media to use to target each group
    Information (source)

    HISPANIC AMERICAN
    Total numbers in the U.S.
    Information (source)
    Percent of the total U. S. population
    Information (source)
    Rate of growth
    Information (source)
    Average household size
    Information (source)
    Average age
    Information (source)
    % with college degrees
    Information (source)
    Average or median income levels
    Information (source)
    Geographic location(s) - metro, states, etc.
    Information (source)
    Brands that have higher than average purchase for each group
    Information (source)
    Identify specific products which have above average usage for each group
    Information (source)
    Best media to use to target each group
    Information (source)
    Part 2: Analysis of Business Potential for each group
    For each "ethnic" group write a minimum of 2 paragraphs analyzing the business potential using the information found in your research for Part 1 and additional research necessary to complete your analysis. 12 pts.
    African American
    Comments/rationale narrative
    Asian American
    Comments/rationale narrative
    Hispanic American
    Comments/rationale narrative

    Bibliography/Citations 7 pts.

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    https://brainmass.com/business/market-research/minority-research-626763

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    Solution Summary

    Minority Research for the size, location and purchasing power in the market potentials are determined.

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