Disney Target Market
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Read the Disney case study. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or consumer products. Thinking specifically about the segment that you have selected, how does Disney connect with the target market? What are some of the challenges associated with this segment? Use examples to support your position.
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Solution Summary
The response provides you a structured explanation of Disney's segmentation and target marketing. It also gives you the relevant references
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The segment of Disney that has been selected is the feature film segment(1). The target market for the feature film segment is children and teenagers. Disney has connected with its target market by making the feature films have themes, characters, and plots that appeal to children and teenagers. It specifically uses some films to target children and uses other films to target teenagers. It has targeted its market through other products also. A large proportion of feature films of Disney are made by Marvel, Pixar, and Lucasfilm. These subsidies ...
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- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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