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Discuss: Market Segmentation

Write about the Disney company and discuss market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
Also include a positioning statement for the company with careful consideration of their brand and strategy.

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Please find help and some guidelines related to market segmentation in attached file.

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Solution Summary

This response provides an introduction to the Disney Company and explains market segmentation and target market relevant for the company. This solution also provides a positioning statement for the company is discussed. The solution is provided in a Word document.