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Two-Step Market Segmentation Process

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Describe the two-step market segmentation process. Why do early market segmentation efforts often fail? Discuss strategies you can use to increase your chances of successful market segmentation.

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The solution describes the two-step market segmentation process and why some efforts fail.

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The two step market segmentation process includes identifying consumers with common features or characteristics and aggregation, which combines those segments with common characteristics into larger consumer groups. Common features may include purchasing habits, disposable income or economic status, geographic location and many ...

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Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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