Media Comparison
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Prepare a paper comparing and contrasting how a company of your choice markets online, television, print media, etc. to its target customer audiences. Please include 3 or more references to the literature and other sources (company literature, etc.) in preparing your assignment. Consider these items in your assignment:
? Describe at least 3 different media channels used by the company to market their products and services.
? Describe the differences between these marketing channels.
? Describe the similarities of content of these marketing channels.
? Describe the strengths and weakness of each marketing channel.
? Explain which marketing channel do you feel is most effective and why?
? Which of the marketing channels will continue viable in the future and why?
Complete the assignment per the APA format, including a reference page for all cited and referenced sources.
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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
Well, the most difficult part of this assignment is figuring out which company to use. I think you should consider the Walt Disney Company, because they are very good with multi-channel marketing and do it all the time. Here is a .pdf version of a speech that a Disney executive gave to the FTC:
http://www.ftc.gov/bcp/workshops/childobesity/presentations/anopolsky.pdf
Read this, please. The gist of the article is in regards to Disney implementing healthy food choices a few years back. You'll notice that they used all their usual marketing methods to make the change. They did in-park marketing (by ...
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