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Impact of Internet on Marketing

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How has marketing as a discipline changed with the advent of the Internet as a media source, channel, and planning tool?

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Solution Summary

Internet has greatly revolutionized the marketing function of companies.

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Internet has greatly revolutionized the marketing function of companies. As a media source, it is an excellent, cheap and effective medium with a very extensive and large reach. E-marketing is an inherent part of most of the major companies globally. As more and more people are being online now a days for leisure, work ...

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