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Traditional v Online Marketing methods: impact, pitfalls, advantages

Questions

1. Compare traditional marketing methods with those that are enabled by technology.

2. Discuss the impact of the Internet on marketing.

3. What are the pitfalls that must be avoided when establishing a presence on the Web?

4. List a few Internet sites that have failed to avoid these pitfalls?

5. What marketing advantages does digital television have over traditional analog TV?

Solution Preview

Please see answers below. They are merely a framework to get you started. I have indicated when I used a source. You will need to modify the source based on if you are using APA or MLA but you should be able to go to the website and find appropriate document information.

1. Compare traditional marketing methods with those that are enabled by technology.
Traditional marketing methods and web-based marketing have several things in common. These include understanding customer's desires and motivation, competitiveness, and communication with consumers. Both types of marketing rely on the marketing mix of Product, Price, Promotion, and Place. ...

Solution Summary

The solution presents a full paragraph, mostly cited, in response to the questions.

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