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Advantages and Disadvantages of Marketing Globally

What do you think are the advantages and disadvantages of doing business and marketing internationally? How has the Internet impacted international businesses and marketing , both positively and negatively? What do you predict as the future impact on international business and international marketing?

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The advantages of marketing internationally include expanding the market and discovering new market segments, which will help increase revenues. Additional exposure in global markets may also help with branding efforts, by making the name or identity more well known. Disadvantages include the need for different pricing strategies in various international economies, which may make the ...

Solution Summary

This discussion focuses on the advantages and disadvantages of marketing on a global scale. It includes the advantages of marketing that use of the internet can provide, in bringing products or services to a global marketplace, along with some of the challenges and considerations that should be made....