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Advantages and Disadvantages of Marketing Globally

What do you think are the advantages and disadvantages of doing business and marketing internationally? How has the Internet impacted international businesses and marketing , both positively and negatively? What do you predict as the future impact on international business and international marketing?

Solution Summary

This discussion focuses on the advantages and disadvantages of marketing on a global scale. It includes the advantages of marketing that use of the internet can provide, in bringing products or services to a global marketplace, along with some of the challenges and considerations that should be made.