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    Beyond Tokyo: Disney's Expansion in Asia

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    1. What cultural challenges are posed by Disney's expansion into Asia?
    2. How are these different from those in Europe?
    3. How do cultural variables influence the location choice of theme parks around the world?
    4. Why was Disney's Shanghai theme park so controversial?
    5. What are the risks and benefits of this project?
    6. What location would you recommend for Disney's next them park in Asia? Why?

    APA format for any quotations or citations.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:33 am ad1c9bdddf
    https://brainmass.com/business/international-business-strategy/beyond-tokyo-disney-s-expansion-in-asia-586165

    Solution Preview

    Dear Student,

    Your assignment explores the multicultural perspective of global businesses and the challenges they face when entering a foreign market. I'll provide direction with the questions you have so you can further explore.

    1. What cultural challenges are posed by Disney's expansion into Asia?

    Language: Many languages exist in certain areas of Asia. Hong Kong Disney deals with this by being trilingual.
    Weather: It's rainy in certain regions of Asia. Hong Kong Disney includes more covered space than other Disney theme parks so people can still enjoy the attractions.
    Food: Menus in Hong Kong Disney have been adapted to appeal to local preferences and the same will done for Asia.

    2. How are these different from those in Europe?

    All of this differs ...

    Solution Summary

    This solution explores the cultural obstacles and variables for Disney in expanding its operations in Asia.

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