Purchase Solution

Beyond Tokyo: Disney's Expansion in Asia

Not what you're looking for?

Ask Custom Question

1. What cultural challenges are posed by Disney's expansion into Asia?
2. How are these different from those in Europe?
3. How do cultural variables influence the location choice of theme parks around the world?
4. Why was Disney's Shanghai theme park so controversial?
5. What are the risks and benefits of this project?
6. What location would you recommend for Disney's next them park in Asia? Why?

APA format for any quotations or citations.

Purchase this Solution

Solution Summary

This solution explores the cultural obstacles and variables for Disney in expanding its operations in Asia.

Solution Preview

Dear Student,

Your assignment explores the multicultural perspective of global businesses and the challenges they face when entering a foreign market. I'll provide direction with the questions you have so you can further explore.

1. What cultural challenges are posed by Disney's expansion into Asia?

Language: Many languages exist in certain areas of Asia. Hong Kong Disney deals with this by being trilingual.
Weather: It's rainy in certain regions of Asia. Hong Kong Disney includes more covered space than other Disney theme parks so people can still enjoy the attractions.
Food: Menus in Hong Kong Disney have been adapted to appeal to local preferences and the same will done for Asia.

2. How are these different from those in Europe?

All of this differs ...

Purchase this Solution


Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Introduction to Finance

This quiz test introductory finance topics.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.