Business Success and Cultural Awareness
Not what you're looking for?
A knowledge of culture has been responsible for Disney's success in Tokyo, and ignorance of culture is responsible for the company's large losses in Paris.
Purchase this Solution
Solution Summary
This solution discusses the effects of cultural awareness on Disney's success.
Solution Preview
The classic mistake of thinking that all people love the United States and the American way of doing things. Japan is fascinated with American products and celebrity so the concept worked. The Japanese also love animation and therefore were open to the concepts of the Disney company and the cast of characters. Many people from Japan travel to Disney World and Disneyland each ...
Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.