Explore BrainMass

Cultural Environment for International Business in Croatia

What strategy should a multinational company use to fit in with the cultural environment for international businesses in Croatia? Thank you in advance for all of your help!

Solution Preview

Cultural Environment of Croatia

Croatia has a unique and different culture than other countries. The cultural environment of Croatia is as follows:
Major society of Croatia is Christian. The norms of church play a vital role for Croatians. Croatians are loyal toward the nation (Croatia: Language, Culture, Customs and Etiquette, 2010). They assist in maintaining the heritage of the nation by following the nation's legitimacy. The people of Croatia are family oriented. Weekends are considered as family time.

Croatia has a different language and several unique etiquettes. Major people use the Croatian language and German & English are used as second languages. Croatian culture is a multicultural and multinational culture (Ellmeier & Rásky, 2006). Only close friends and family members can use a person's first name. They focus on relationship building. Table manners and gift etiquettes are unique.

Business Culture of Croatia:
In the initial meeting, they exchange their business cards after the completion of a salutation. On the card, business and professional qualifications should be included. It should ...

Solution Summary

This solution is 646 words in length and includes 6 references.