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    Mistakes in Cross Cultural Approaches to Business

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    Please find the following 3 articles. Refer to these materials in your response.
    - Wade, Jared (2004),"The Pitfalls of Cross-Cultural Business", Risk Management, March 2004, v 51, Pages: 38-43
    - Gibson, R. (2006), Small Business (A Special Report); Foreign Flavors: When going abroad, you should think of franchising as a cookie-cutter business; Unless, of course, you want to succeed. Wall Street Journal September 25, 2006, Page R. 8

    As an example, read about Ace Hardware "international" experiences:
    - Carlo, Andrew M. (2006). " Overseas Adjustment", Home Channel News. New York: October 2006, Volume 32, Issue 13, Pages 26-28

    > First, please identify some "cultural mistakes" from the first article listed above ("The pitfalls of cross-cultural business").
    > Second, please select a company from the second article ("Small Business- A special report") and then analyze that company's "cultural" approaches:
    > Discuss how the company you selected (e.g. focus on an international company of your choice from the second article) approach foreign markets from the perspective of culture and comment on how they should manage "cultural mistakes" that involve "cultural differences"!
    > Reminder- use the Carlo article on Ace as an example.

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    Solution Preview

    In the present scenario, to compete in the international market successfully, it is essential for the company to develop a competent and promising global strategy. Culture refers to organization of meanings and symbols, which lack the definite boundaries, work together and contend with one another (Mitchell, 2000). Culture of an organisation play a significant role in how manages in complex international business environment and copes up with the highly competitive and changing global business environment (Wade, 2004).

    By mean of the following write up the readers would be able to evaluate the various cultural mistakes at the time of operating in the foreign market and how the companies can focus on these mistakes and improve them to be competitive and successful for long time.

    Cultural Mistakes

    As culture is a key factor, which determines the probability of success or failure of a global strategy formulated by a company for entering in an international market, so the avoidance of this aspect may result in to a big problem for the company (Mitchell, 2000). In all over the world, there are various cultural difference lies among the different countries. Before entering in the foreign market, it is necessary to understand these differences to spread a positive impact of ...

    Solution Summary

    The solution is given as a short essay of 812 words with 4 references that outlines several cultural blunders marketers and other business persons can make when trying to expand into the global market.