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Case made in the article for the third leg in the strategy tripod

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Peng, M.W., Wang, D.Y.L. & Jiang, Y. (2008) â??An institution-based view of international business strategy: A focus on emerging economiesâ??, Journal of International Business Studies, 39 (5), July/August, pp. 920â?"936.


Evaluate the case made in the article for the third leg in the strategy tripod, with particular reference to the effectiveness of the four cases offered in supporting the central argument of this article.

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International Business

Cultural Environment of Croatia
Croatia has its unique and different culture than other countries. The cultural environment of Croatia is as follow:
Major society of Croatia is Christian. The norms of church play a vital role for Croatians. Croatians are loyal toward the nation (Croatia: Language, Culture, Customs and Etiquette, 2010). They assist in maintaining the heritage of the nation by following nation's legitimacy. The people of Croatia are family oriented. Weekends are considered as family time.
Croatia has different language and several unique etiquettes. Major people use the Croatian language and German & English are used as second language. Croatian culture is multicultural and multinational culture (Ellmeier & Rásky, 2006). Only close friends and family members can use first name. They focus on relationship building. Table manner and gift etiquettes are unique.
In favour of business culture of Croatia, in initial meeting, they exchange their business cards after the completion of salutation. In this card, business ...

Solution Summary

The case made in articles for the third leg in the strategy tripod is examined.