Purchase Solution

Advantages of Cultural Knowledge in Sales

Not what you're looking for?

Ask Custom Question

1. What is the relationship of a cultural lens to a global mindset? Do they support each other or are they mutually exclusive? Does one guarantee the other? Why or why not?

2. How do Wunderle's points about using a cultural lens to gain military advantage apply to gaining a competitive business advantage? Specify at least three distinct points made by Wunderle in response.

3. How may the cultural lens be used to define and mitigate risk with respect to cultural variables in an organizational setting? Provide support for your statements using an example of a specific organization.

Purchase this Solution
Solution Summary

LTC. Wunderle's military theories using the Cultural Lens are translated into competitive success in business in 128 words.

Solution Preview

1. The two thoughts are very similar. While they could be mutually exclusive, they work better when combined. In fact when both are used conjunctively, success is very likely to occur.

2. Considering ...

Purchase this Solution
Free BrainMass Quizzes
MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Basics of corporate finance

These questions will test you on your knowledge of finance.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

View More Free Quizzes
Related BrainMass Solutions

  • Ethics

    The advantages of a company going global are that it increases its sales revenues and makes larger profits.

  • Describe and discuss examples of MNC structure types

    based on their knowledge Communication - there needs to be open communication between all parties for success Domestic Structure plus foreign subsidiary - Avantica Technologies has foreign subsidiaries in Costa Rica Advantages: causes a flow of

  • Cultural Intelligence

    A discussion about the rather evolving topic of cultural intelligence with references to diversity of intelligence within a cultural spectrum with specific emphasis on the linguistic standpoint and the advantages that the latter might offer in helping

  • Adaptation Marketing

    much larger sales.

  • Strategic alliance rather than go it alone in international operations

    In spite of several benefits it has some drawbacks too. Let's discuss pros and cons of strategic alliances... Advantages: There are many advantages of global strategic alliances. These are ... ?

  • A Discussion about Thinking and Intelligence

    Some of the disadvantages of using the test as a measurement of IQ include: different ethical groups do not share the same learning experiences and background for the tasks (one's cultural situation), different economic groups had different knowledge

  • Importance of Multinational Business

    What are potential advantages and limiting factors in developing transnational knowledge? 4. What are some of the advantages and disadvantages of local market differences?

  • Developing Global Information Systems

    In summary, designers must take into account the cultural perspective of its users in designing a user interface.

  • In what ways is employee diversity changing the workplace?

    The advantages include that more varied and sometimes more focused skill and knowledge base.

View More Related Solutions