Purchase Solution

TV Broadcast and Cable Networks Industry

Not what you're looking for?

Ask Custom Question

Hoover's Industry Index (n.d.) describes aspects the TV broadcast and cable networks industry. This industry has seen acquisitions after federal restrictions were lifted, allowing for more cross-ownership of businesses among the different media (Hoover's Industry Index, n.d.).
In fact, in 2013, Comcast completed its purchase of media conglomerate NBCUniversal from GE and strengthened its presence in the industry.
Hoover's Industry Index (n.d.) described this industry opportunity as follows: "A variety of digital platforms provides the TV broadcasting industry with new distribution channels and revenue sources."
Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen company for the final project on this list, do not choose it; select a new company to research for this assignment).
1. Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.
2. Then, discuss this company's strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?

Attachments
Purchase this Solution
Solution Summary

This solution explains aspects of the TV broadcast and cable networks industry. The sources used are also included in the solution.

Solution Preview

Step 1
The company selected is The Walt Disney Company. This is a diversified mass media company headquartered at Burbank, California. It is the world's second largest broadcasting and Cable Company in terms of revenue. The generic strategy being followed by The Walt Disney Company is differentiation. It provides high quality service which is unique. It also develops, produces, markets, and distributes content through unmatched breadth of media platforms. The Walt Disney Company earns sales revenues from five segments, namely media networks, parks & resorts, studio entertainment, consumer products, and interactive. The Walt Disney Company has differentiated its products and services in a way that has enabled to compete successfully. The target customer segment of The Walt Disney Company is not price-sensitive. The added price of the services provided by Walt Disney outweighs the added expense to acquire the service. The complementary strategy for growth that has been adapted by The Walt Disney Company is to "maximize market share". For this Walt Disney is pursuing sales growth. It is trying to penetrate new markets. It is also trying to optimize its capacity.
The Walt Disney Company is actively trying to enter new markets. In March 2014 it bought Maker Studios, a YouTube company that is generating billions of views each year for over $500 million to target teenagers and young adults. Further, In May 2014 Walt Disney entered into a contract with TV Asian Corporation in Japan to air an English dub of Doraemon anime series on Disney XD. The timing of this contract is important because at this time Walt Disney is seeking to increase its presence in Asian countries. Since, the complementary strategy of Walt Disney is to maximize market share, in July 2014, Walt Disney launched the beginning of 11 startups that would accelerate the company's growth. For increasing its market share and supporting its differentiation strategy, Walt Disney filed three patients ...

Purchase this Solution
Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

View More Free Quizzes
Related BrainMass Solutions

  • TV Video Signals

    A broadcast TV station would like to transmit the same 100 analog TV channels described in part (b) above that the cable TV company distributes via coaxial cable. The radio spectrum available to this station lies between 470 MHz and 840 MHz.

  • Cable TV a la Carte Approach

    In addition, an a la carte approach may hurt the cable TV industry overall, as the fees paid for bundling are used to support all the cable networks.

  • Innovation has changed the way we live.

    Based on his influence in the broadcast industry, Sarnoff is credited with Sarnoff's Law. This law is the standard in broadcasting that simply states "the value of a broadcast network is proportional to the number of viewers it has" (Lyons, 2006).

  • Rise of Internet

    On Cable Cable TV is a way of delivering TV to TV sets in home and office via coaxial cables which allows for digital light pulses to run through optical fibers which is connected to a cable receiver and decoder in the TV itself.

  • TV Guide SWOT Analysis

    TV Guide - ultimate cable. (n.d.). Retrieved October 17, 2006 from http://www.larstan.net/profiles/tv_guide_ultimate_cable.htm www.tvguide.com Thank you for using Brainmass. The following posting helps with a business and industry analysis.

  • Television networks and slowing loss of marketshare

    During the last two decades, the emergence of nationally available cable programming and the rise of rival broadcast networks such as Fox, UPN, and WB have increasingly cut into the market share of the big three.

  • Time Warner Customers

    By grouping all its broadcast and basic cable television networks under one management team, AOL Time Warner will bring together a one-of-a-kind networks group with unmatched reach and complementary demographics.

  • Hypothesis Testing - Chi Square Test

    networks and 10 percent were watching cable stations on a weekday night.

  • Chi-Square Applications of Viewing Guides

    For many years TV executives used the guideline that 30 percent of the audience were watching each of the prime-time networks and 10 percent were watching cable stations on a weekday night. A random sample of 500 viewers in the Tampa-St.

View More Related Solutions