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Time Warner Customers

Describe Time Warner cable's current customers by as many measurable demographic factors as possible (age, gender, income, family size, geographic location). Why do they buy from you (consider lifestyle, needs, and attitudes)? By comparison, who is your ideal customer? Based on this information, how should you segment your customers and position your organization's products and services to them.

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Question: Time Warner Cable: Describe Time Warner cable's current customers by as many measurable demographic factors as possible (age, gender, income, family size, geographic location). Why do they buy from you (consider lifestyle, needs, and attitudes)? By comparison, who is your ideal customer? Based on this information, how should you segment your customers and position your organization's products and services to them.

***Here is an idea of some thoughts and facts that could help you formulate your own response. Good Luck OTA #105280

In January 2000, AOL and Time Warner announced a record setting $166 Billion Dollar merger. Referred to as "the Deal of the Century" the talk immediately centered on the potential synergies the new company would realize.

Steve Case, announced as Chairman, championed the idea of AOL/Time Warner as the "Wal-Mart" of the media and entertainment industry - a one-stop shop marketplace for advertisers to reach their audience. Case envisioned fully integrated advertising campaigns with bundled AOL/Time Warner products.

"A pioneer in the cable industry, Time Warner Cable owns or manages cable systems serving subscribers in 27 states, which include some of the most ...

Solution Summary

Describe Time Warner cable's current customers by as many measurable demographic factors as possible (age, gender, income, family size, geographic location). Why do they buy from you (consider lifestyle, needs, and attitudes)? By comparison, who is your ideal customer? Based on this information, how should you segment your customers and position your organization's products and services to them.

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