TV Guide SWOT Analysis
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Please help with the following problem. Provide references as part of the solution.
What are the strengths, opportunities, weaknesses and threats of the TV GUIDE?
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Solution Summary
The following posting helps with a business and industry analysis. This is a SWOT Analysis for TV Guide. The strengths, opportunities, weaknesses and threats are provided in list form. Two references are included as part of the solution.
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TV Guide
Problem: What are the strengths, opportunities, weaknesses, threats of TV GUIDE?
The profile for television listing guide customers includes the following geographic, demographic, and behavioral factors:
Geographics
United States
Newsstands via various retailers
Subscriptions delivered via direct mail
Targeted consumer - 55 million television viewers
119 editions
Capital cities - 683,000
Country areas - 220,000
Demographics
21 million television viewers
Hard copy
14.5 million subscribers
Internet
67.9% have Internet access
12.4% made online purchases in the past 30 days
$53,579 is the median household ...
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