Collusion repair equipment industry
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Q1. What do you think about the recent domestic and global market of the auto body collision repairing equipment industry? Please provide responses based on your marketing experiences.
Q2. As Chinese manufacturer is known as "The World Manufacturer" driven by globalization, what are the positive and negative impacts of globalization to auto body collision repairing equipment industry?
Q3. What marketing strategies have most of Chinese manufacturer been focusing on in the last decade?
Q4. How does globalization impact the marketing strategy of your company?
Q5. What do you think is the most efficient marketing strategy that enhanced Chinese manufacturer's performance and enabled the sustainable development?
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Solution Summary
Insight into Collusion repair equipment industry and standing of Chinese manufacturing in the same
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COLLISSION REPAIR EQUIPMENT MARKET ANALYSIS
Q1. What do you think about the recent domestic and global market of the auto body collision repairing equipment industry? Please provide responses based on your marketing experiences.
Just like the impact that financial crisis had on other industries, the collision repair industry also underwent great changes. As such the industry was flat; with recession customers were not willing to repair minor damage. In the U.S the average age of vehicles has also improved, owing to technological advancement in manufacturing industry, because of which number of vehicles which could be repaired reduced.
This coupled with promotion of safer driving among drivers leading to lower accident rates, lesser driving per household and more vehicles with increased stability and crash avoidance technologies.
In the long term, the industry is unlikely to see any major change as the frequency of collision and liability losses remains stable with only moderate changes quarter to quarter.
Q2. As Chinese manufacturer is known as "The World Manufacturer" driven by globalization, what are the positive and negative impacts of globalization to auto body collision repairing equipment industry?
Positives of globalization
• Globalization has fueled the entry of private equity capital, leading to consolidation of highly fragmented collision repair industry where benefits of strategic partnering can be realized to grow more quickly and gain market share. It has been due to globalization that automakers use more identical parts to serve the needs of multiple models of vehicles. This trend has helped the collision equipment industry players use materials which are consistent across the platform. It ...
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