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Coca Cola Brand

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Discuss Coca Cola's brand equity in at least 2 of the following areas:
- brand awareness
- brand loyalty
- perceived quality
- brand associations, or brand assets.

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Solution Summary

The Solution provides an outline of Coca-Cola's brand equity, specifically their brand awareness and brand loyalty.

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https://brandmarketingblog.com/articles/branding-definitions/what-is-brand-awareness/
https://www.mmaglobal.com/case-study-hub/case_studies/view/36603

Discuss Coca Cola's brand equity in at least 2 of the following areas: brand awareness brand loyalty perceived quality brand associations, or brand assets.

Coca Cola's brand awareness is the highest level in any industry around the world, and this includes the second leading brand Mc Donald's. Although estimates vary, it is conceivable that approximately 7 billion people around the world out of the 8 billion alive ...

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Stephen Washington, MS
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  • BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
  • MS, Prairie View A&M University
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