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    Questionnaires and missing responses

    When people are asked to take the questionnaire there are some who refuse and others who do not complete all of the questions. This means you need to decide if you are going to use these questionnaires and if so, how you are going to deal with the missing responses. Discuss the pros and cons of the various options for the treatm

    The Importance of Executive Summary

    Discuss why, after all the work that has been done to prepare a marketing research report, it is usually the executive summary that is most thoroughly read. What does this mean to you as the researcher who prepares the report?

    Laboratory or field environment?

    You are a researcher at a university. You are at the stage of development of the questionnaire, survey, or interview questions. The research question is the acceptance by the business community of a two year undergraduate degree in business as is being proposed in the United Kingdom, rather than the four year undergraduate degre

    Rank Order scaling and Paired Comparison Scaling

    When developing questionnaires, there are many types of scalings. Please give examples of rank order scaling and paired comparison scaling. Compare and contrast the rank order scaling technique with the paired comparison scaling technique.

    Internal Consistency of Multi-item Scale

    You are at the stage of development of the questionnaire, survey, or interview questions. The research question is the acceptance by the business community of a two year undergraduate degree in business as is being proposed in the United Kingdom, rather than the four year undergraduate degree in business as conducted in much of

    Test Marketing and Market Research

    The product development team at XYZ Fireworks Company has worked on several modifications for their unique backyard fireworks. The most promising development is a new type of sparkler that explodes into five different colors. Based on the positive feedback from employees who home tested the fireworks, management thinks the new h

    Introduction to International Business and Global Marketing

    Walmart has recently announced plans for expansion to China. Already a retail giant in the United States, the company now hopes to tap into a growing and potentially lucrative new market. However, such expansion is not without risks. Doing business in China is a much different environment than doing business in the United States

    Case Study: Cymbalta Analysis

    The analysis should include these sequential steps: What are the facts surrounding the case? Provide an identification of the key issues. List alternative courses of action that could be taken. Evaluate alternative courses of action. Recommend the best course of action. See the following case study: Ofek, E., & Laufer,

    Marketing strategy of Fiat

    Fiat is returning to the US Automobile market after a 20 year absence. Their reputation for quality has not been the best. What should be their strategic marketing plan for their new US product? Explain. My short answer is that the younger generation, especially in the US does not know Fiat's past so based on that I woul

    Advertising v. Marketing

    How is marketing different than advertising and, in particular, describe the effect marketing and advertising have on the success or failure of a product/service.

    Strategic Marketing 7

    Question 1: TigerDirect.com (www.tigerdirect.com) and BestBuy (www.bestbuy.com) are two companies that, through a web presence, sell computers and computer related hardware and software. They are both similar and yet different in the ways in which they market their computer products to the consuming public. Examine each of these

    Marketing Tourism

    Question 1 a Use a tourism or hospitality enterprise of your choice to answer the questions. The following are possible marketing for tourism service strategies: (1) Customer Relationship Management (2) Market targeting and positioning (3)Marketing research and Market research (4)Image creation Write brief notes on EACH

    Marketing intelligence

    Salespeople and customers in the field, competitor materials, and Web sites are good sources of ---- information Customer Competitor Environmental Internal Economic Many, if not most, companies now have information available to employees, suppliers, even customers. Typically, this information can be accessed electronical

    Federal Acquisition Regulatory

    Based on Federal Acquisition Regulation part 10, what are the procedures that must be met when procuring the services of a molecular research chemist? Describe the policies and procedures for conducting a research to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services.

    Pricing Strategies: An Overview

    1. A price-setting process is a sophisticated multi-step approach that has to take into account the external environment, competitors, and consumer demand for the product, as well as internal factors such as operating costs. Briefly summarize the main steps of the price setting process and outline the most important aspect of ea

    Market Strategy & Retail Trends in Aaker, Strategic Market Management

    Aaker, D. A. (2011). Strategic Market Management, (9 ed). Hoboken, New Jersey: John Wiley & Sons. Read "Trends in Retailing" on pages 111-112 in the course text. Search for recent articles that give examples of these trends in the retail industry. Search for recent articles describing the trends discussed on pages 111 and

    Research Reports, Executive Summaries, Data Interpretation, Collinearity

    I use, McDaniel, C. & Gates, R. (2011). Marketing Research (Ed 9). Canada: John Wiley & Sons 1. The question of data interpretation is not fully resolved in business today. Someone must still look at the data and decide what they really mean. Often this is done by the people in marketing research. Defend the proposition that

    Discussing Statistical Significance

    I use this book, McDaniel, Carl. Marketing Research, 9th Edition. John Wiley & Sons, 02/2013. Question When do you say the difference between two numbers is statistically significant?

    The role of Consumer Research and Organisation Structure

    Note this is an MBA and please solutions provided should reflect that. Please I need help in understanding the marketing questions and provide solutions If possible cite the articles used. Questions: 1. Researching Consumers Some new products experts maintain that getting close to customers through intensive research is

    Procedure for Testing Hypothesis/ Null & Alternative Hypothesis

    Hi Sally, My name is Gabriel I am friends with Rafael from the Army. You came highly recommended. I needed a help with a question minimum 250 words. Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative hypothesis. My class is in Marketing Resear

    Goodyear's new recycled tire strategy in Brazil

    Could I get some ideas on how I can promote the below strategies? The company is Goodyear Tire Company. The first strategy is a recycled tire strategy. How do we promote? Ideas etc. The second strategy is a new tire strategy. The tire would be called the "Armadillo". How and where would we promote this new tire in Brazil?

    Marketing Plan: Advertising Strategies

    This assignment focuses on IMC and customer satisfaction for your product and service. Write a four to five (4-5) page paper in which you: 1. Discuss the company's advertising strategy and how it aligns with its marketing goals. 2. Determine how the effectiveness of the advertising will be measured. 3. Explain the differ

    The Dannon Company marketing and CSR

    Case Study #3 The Dannon Company Review the Dannon Company case study in the Resources folder. At the end of 2009, The Dannon Company was considering proactively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health- and nutrition-based