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Market Research

Macroenvironments and Product Marketing

Explain a macroenvironments trend and the reasoning for the effect it will have on marketing. Specifically, what products or types of products will be affected by the trend? Does the trend provide an opportunity or does the trend likely to pose a threat?

Multiple Airline Reservations: A Bane to the Airline Industry

Read the "You Decide" section below and then respond to the following questions. Is anyone being hurt when Meredith reserves seats on more than one flight? *How do Meredith's actions affect the airlines? How can actions like these affect yield management programs? *How many different sources is Meredith using to make reser

Travel, Tourism, and Business Marketing

Travel, Tourism and Marketing Marie Boone was preparing for a follow-up appointment with the Hastings. To take advantage of an international "fare war," Marie had already booked the Hastings' flights to and from London, but they had not yet discussed the all-important vacation particulars such as accommodations, sight-seeing,

Red Bull Marketing

1. Discuss the effectiveness of Red Bull's sponsorships. For example, Bull Stratos. Is this a good use of Red Bull's marketing budget? Where should the company draw the line. 2. Should Red Bull do more traditional advertising? Why or why not.

Target Audience for the Ritz Theatre and Museum

Discuss the market segmentation for the Ritz Theatre and Museum in Jacksonville, Florida. Who is the target market for this company? Outline the selection process for this target market in the context of this industry as a whole. Include demographic, psychographic, geographic, and behavioural characteristics. Include a posi

L'Oreal Global Branding

1. Review L'Oreal's brand portfolio. What role have target marketing, smart acquisitions, and R&D played in growing those brand? 2. Who are L'Oreal's greatest competitors? Local, global, or both? Why? 3. What has been the key to successful local product launches such as Maybelline's Wondercurl in Japan? 4. What's next for L'O

Business plan for a real estate company

I need help writing a 10-13 page business plan. My business plan should be written to persuade investors and lenders to buy in to my business. I am developing a start up Real Estate Company. Executive Summary - the core of your business plan •Company Summary •Products/Services •Market Analysis •Marketing and Sale

The Role of Motivation in Buying Behavior

Evaluate the challenges of conducting quantitative and qualitative research. What role does the problem (the role of motivation in buying behavior) and purpose sections of the dissertation play in deciding on a methodology? Identify a research question that would be appropriate for each, quantitative and qualitative design.

Management Models in Different Cultures

Compare and contrast two change management models from the literature. Analyze and evaluate their implications for effectively managing organizational change. What are the strengths and weaknesses of each model? Describe how these two models would need to be modified to adapt to a global organization that operates in Asia and La

Marketing and Current Business Trends

Identify and analyze three current business trends that are impacting marketing. What role does motivation play in buying behavior? Use current research on the trends to support your analysis. Please add references and format it according to APA guidelines.

Role of Motivation in Buying Behaviour

Assess a research methodology you plan to use for this title question (e.g., qualitative, quantitative, or mixed-methods). Justify why this methodology is appropriate for this topic. Explain the importance of having an appropriate methodology along with a well thought-out research design during the planning, data collection, and

Different Types of Surveys Used in Market Research Projects

Market research projects cover a wide range of marketing activities which provide the required information to marketers for effective business decision making. Different types of surveys are used to collect data while conducting such research studies. List various survey types with a brief description of each.

Marketing Questions: Targeted, Parity, Drive etc.

1. Is Targeting Ever Bad? As marketers increasingly tailor marketing programs to target market segments, some critics have denounced these efforts as exploitive. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage of a vulnerable market segment. Critics can b

Rational Business Decision Making

Title of the Book: Rational Decision Making for Managers Author: Michael Towler; Sarah Keast Learning Summary Paper Summarize your learning from Decision Making. Consider the following questions in your summary: •What concepts were new to you? •What concepts are applicable to you? Why? •What concepts are not ap

Explaining Decision Making Methods

You may consider the following in your discussion: - What are the most valuable concepts we can learn from decision-making methods? - What concepts can we put into practice immediately? - What concepts surprised you the most? Present your reflection in Microsoft Office Word document format. . All written assignments and

Using the Utility Approach for a Job Evaluation

Select five types of jobs you would consider taking. Identify the objectives you would use in making this decision. Create a utility scale using the direct approach. Write a 2-3 page paper including the following details: •The range of outcomes •The utility scale •The correspondence between dollars and satisfactio

External Factors Affecting the Airline Industry

Identify and explain key external factors that affect the passenger airline industry. Explain the major airline market segments by applying the marketing concepts of segmentation, targeting, and positioning. Contrast United and Delta Airlines in terms of each company's target market and positioning. Give some examples of h

Solutions Oriented Decision Models

Scorecard Paper Consider the problem of where two couples should eat dinner. Two members of the group are vegetarian, and one does not drink alcohol. Create a 2-3 page scorecard paper including the following details: •The range of outcomes •Probability of each outcome •Objectives expected Recommend a decision b

Advantages and Limitations of Conceptual Models

Examine and discuss the statement: "All models are wrong; some models are useful." Write a 2-3 pages paper including the following details: - The limitations of mathematical modeling - The advantages of using conceptual models - The gap between the complexity of the real world and the simplicity of many abstract models u

Advertising on Television

What are the dominant products that are advertised during TV programming? Why do you think this is the case?

Risky Decisions

Consider current events and select a risky decision that is necessary. Consider current political, economic, legal, or civic events. Be sure to address the following: •An overview description of the decision to be made •The primary decision •The primary objective •The uncertain event

Subaru Marketing Case Study

Part 1: What is the dilemma facing Subaru? Part 2: What factors are important in understanding this decision? Part 3: What are the alternatives? Which do you recommend? Part 4: What are some ways to implement your recommendation?

Global Online Marketing and Intellectural Property Law

The objective of this is to research a particular legal issue with respect to international cyberspace marketing and develop recommendations for multinational companies. Choose a relevant legal issue affecting international Internet marketing. Conduct research on this issue and address the following factors: -What is the leg

Marketing Considerations in Jordan

Case Study submit a 3-5 page double-spaced paper, not counting the title page and references, analyzing the cultural and other aspects of advertising and selling in the country/region you have selected . Read at least seven articles about the cultural aspects of advertising and selling in the country you have selected or t

Market Research for Starting an On Line School

What marketing research would you conduct to start an online school? Please include 1. Problem definition 2. Research design a. Exploratory - interviews, focus groups to understand problem - for example, what makes the image good or bad b. Descriptive - surveys, phone interviews - for example, to determine market size,

Standardization VS Customization in Global Marketing

The objective is to further explore how and why international companies standardize or customize when marketing in the country you have selected. For the other company you are studying ,analyze which marketing elements (such as product design, branding, pricing, advertising approach, retail outlets, etc.) have been standardiz

Ethical Code of Conduct for International Marketing

submit a 3-5 page double-spaced paper, not counting the title page and references, Assume that you are the marketing director of a multinational company. You are responsible for developing a code of conduct to guide sales and marketing employees in the many countries where you do business. In your paper, lay out this code