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Macroenvironments and Product Marketing

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Explain a macroenvironments trend and the reasoning for the effect it will have on marketing. Specifically, what products or types of products will be affected by the trend? Does the trend provide an opportunity or does the trend likely to pose a threat?

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This solution of 388 words discusses the trend of aging populations and its impact on marketing with examples. References used are included.

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One trend that is now occurring is the global ageing population. In this instance, we look at the population projected growth for this particular demographic in Canada, which is set to more than double within the next 20 years. With this in mind, a marketer selling products targeted to an older age demographic will have to accommodate the company's marketing strategy to adequately target this age demographic.

For example, a company selling pacemakers will have to increase (at least) its production incrementally over the next years to adjust for this doubling of population growth for seniors aged more than 65, and simultaneously enhance its ...

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