Analyze and explain the different macroenvironments. Describe how these macroenvironments will impact the demand for the Green Motorcar Company car.
In addition, analyze the key factors in the macroenvironments that the Green Motorcar Company must monitor to be prepared for changes that will impact the size of its target market. Would the company need to give more importance to any of the factors in the macroenvironment more than the others? Why?
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The first macro environmental force that marketers monitor is the population, because people make up the markets. Marketers are keenly interested in the size and growth rate of population in different cities, regions and nations, age distribution and ethnic mix.
The economic environment looks into the available purchasing power in an economy, which depends on the current prices, savings, debt and credit availability. Marketers must pay close attention to the major trends in income and consumer spending patterns.
Marketers need to be aware of the threats and opportunities associated with the four trends associated in the natural environment - the shortage of raw material, the increased cost of energy, the increased levels of ...
This solution provides an explanation of the different macroenvironments in general and how they may impact the demand for a company in 514 with a source linked.