Analyzing the Marketing Environment
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Select one of the macroenvironments of marketing such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category?
Can the demand for this product change? Why? Would this demand impact the immediate environment for it? What new competitors, if any, will emerge for it? How should a firm in that product category adapt their product to anticipate the impact on these changes?
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Select one of the macroenvironments of marketing such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category?
For Mattel, the demographic most often used is children, ages 0-15. Mattel is a toy manufacturer, providing toys and games for children. The demographic ages 2-6 is a good range because these ages provide a lot of the toys related to playing, but also to toys based on movies, television, and education. For this demographic I would first look at the birth rates in the overall global market to identify if the number of children is expanding or contracting. Looking at a five year trend, 2013-2018, the trend will most likely continue its downward movement.
Birth rates worldwide have been falling. In 2000, the birth rate was twenty two births per one thousand people (Indexmundi.com). This number is the crude birth rate and is used to gauge population growth. The number is dependent on the "level of fertility and age structure of the population" (indexmundi.com). With this trend of continuing ...
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