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Rules to design effective online surveys which produce useful

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Online surveys are a very popular way of collecting data for most of the business and social research studies. Online survey design and delivery platforms have made surveying very easy and simple. However, good and effective surveys require some rules to be followed. In this article you will learn some basic tips of designing great online surveys.

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Gathering customer feedback through surveys is a very common practice nowadays in the business world. Both large and small companies use surveys to measure their customers` level of satisfaction with their products and services, identify customers buying habits and preferences and conduct host of other research studies to make better business decisions. Even government and non-profit organizations use surveys as a means to obtain feedback from their clients. The introduction of online surveys has significantly enhanced the use of survey as a tool of collecting data. It is now much easier to develop and run a survey by using online survey platforms such as Surveymonkey and others. Now even a layman with little knowledge about research techniques can launch a survey. This proliferation in the use of surveying sometimes leads to poorly designed surveys which do not provide reliable data and information. It is therefore, necessary that we follow some survey development rules that help us produce great online surveys. A good survey is easy to fill, has better response rate and provides reliable& actionable data that results in better decision making.

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5 Tips to Design Great Online Surveys

Gathering customer feedback through surveys is a very common practice nowadays in the business world. Both large and small companies use surveys to measure their customers` level of satisfaction with their products and services, identify customers buying habits and preferences and conduct host of other research studies to make better business decisions. Even government and non-profit organizations use surveys as a means to obtain feedback from their clients. The introduction of online surveys has significantly enhanced the use of survey as a tool of collecting data. It is now much easier to develop and run a survey by using online survey platforms such as Surveymonkey and others. Now even a layman with little knowledge about research techniques can launch a survey. This proliferation in the use of surveying sometimes leads to poorly designed surveys which do not provide reliable data and information. It is therefore, necessary that ...

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