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    “CHILDREN THE FINAL FRONTIER FOR CELL PHONES

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    (Answer each question in 200-350 words)

    1. Summarize the key facts of the case. What are the critical issues being presented here?

    2. How might collective decision making play a role in the decision to buy a cell phone for a young child? Provide a possible scenario for this decision including the five decision making roles in your example.

    3. Discuss the family life cycle and current trends that impact the marketing of cell phones to children.

    4. How might Samsung market their cell phones to children as a primary market, an influence market, and a future market? Provide a specific example for each.

    © BrainMass Inc. brainmass.com October 10, 2019, 8:08 am ad1c9bdddf
    https://brainmass.com/business/market-research/children-final-frontier-cell-phones-609957

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    1. Summarize the key facts of the case. What are the critical issues being presented here?

    The key facts in this case entail the desire for cell-phone companies to target even younger children within their market for cellphones. The article highlights upon the fact that a large portion of the U.S. market is already influenced by younger children possessing cellphones wherein over 50% of 9 year olds currently have their own cellphones, and 35% of children aged 7 have their own cellphones. Despite these shocking figures, the article highlights upon the intentions of cellphone companies to target even younger demographics as the younger the user, the more probable the user will be a customer for the rest of their consumer life.

    Therefore, the case study is quintessentially a critique of society wherein consumerism and marketing has invaded the entire dynamic of family life by increasingly pushing an agenda upon younger and younger consumers who seemingly don't need a product, but because of the use of mass marketing, the product is now even coveted by their parents through the use of marketing that makes the product seem necessary. Parents are able to justify this purchase by using pseudo science wherein they tell themselves that possessing the ability to reach their children at any time is justification to buy cellphone's for children as young as 5, but this is all a marketing facade that is a byproduct of the industry. Nevertheless, children who don't need cellphone's, are increasingly being bought cellphone's by parents who believe that this is correct despite all evidence pointing to the contrary.

    2. How might collective decision making play a role in the decision to buy a cell phone for a young child? Provide a possible scenario for this decision including the five decision making roles in your example.

    The collective decision-making process in the cellphone transaction for children is actually different than most transactions as the initiator happens to be the cellphone industry themselves. Instead of person initiating the belief that a cellphone is needed, such as a child, the ...

    Solution Summary

    The expert examines how children the final frontier for cell phones. The expert summarizes the key facts of the case.

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