Mobile phones invading the world

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Case Study: MOBILE PHONES INVADE THE WORLD (CH 15, PG 568)

1. Summarize key facts of the case. What are the critical issues being presented here?

---> For starters, you'll want to write about the overall subjects presented in the text. Discuss the most important "critical" subjects presented, such as those listed below (i.e. culture, ritual, consumption, consumerism, etc). What does culture have to do with consumerism and marketing? How or why have mobile phones invaded the world? What aspect of technology is good or not? What is the overall effect of mobile phones in our lives (and in different countries, such as the USA, Russia, Middle East, etc). Also, include a summary of information about all the questions - Middle Eastern countries and their rules or laws; Russia's consumers and their cultural differences in contrast to the USA; Plus, marketing - what does the case study say about how to market effectively?

EXAMPLE: The key facts explore a number topics about "culture" in terms of what it is; myths, stories, rituals, holidays; consumptions along with consumerism; why ethnicity is like a society's personality, and how it shapes our identities as individuals. The case study also goes further into the subject of mobile phones in terms of culture, and how these electronic devices invade our lives or are alternatively more restricted and kept hidden in some cultures.

The critical issues are about cultural influences on consumer behavior in terms of Ecology--the way a system adapts to its habitat; Social Structure--the way people maintain an orderly social life; Ideology--the mental characteristics of a people and the way they relate to their environment and social groups. Other dimensions include power distance; uncertainty avoidance; masculinity/femininity or sex roles; individualism ...