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Information Technology Managment

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Soon, cell phones will be equipped with GPS chips that enable users to be located within a geographical location about the size of a tennis court. The primary purpose for installing GPS chips in phones is to enable emergency services to locate a cell phone user. For example, if you dial an emergency assistance number (911 in the United States) from your home now, it is possible for a computer system to use your home telephone number to access a database and obtain your address. This can be very useful in situations where you are unable to give address information to the emergency operator for some reason. The problem with trying to do the same thing with present-day cell phones is that you could be calling from anywhere.

Go out on the web and research at least three e-commerce marketers and detail what they are saying about personalized marketing using GPS-equipped cell phones. Prepare an analysis of how they will likely be used when the technology is widely available.

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With the recent events in Boston/Watertown and the success of crowd sourcing to ostensibly accomplish the common-good goal of apprehending the suspect, the topic of cell-phone based technology of any sort, will only continue to grow. One estimate is that the market for GPS-enabled phones will exceed 796 Million Units by 2015
(http://www.electronics.ca/presscenter/articles/1246/1/Global-GPS-Phones-Market-to-Exceed-796-Million-Units-by-2015/Page1.html)

Another estimate puts subscribers to location-based services (LBS, powered by GPS technology) are forecast to grow from 41.0 million in 2008 to 95.7 million in 2009 while revenue is anticipated to increase from us$998.3 million in 2008 to us$2.2 billion in 2009. Source: Gartner Research, June 2009
(http://docs.commscope.com/Public/GeoLENs_Overview_Brochure.pdf).

According to another report on GPS and Mobile Handsets from research firm Berg Insight AB (http://www.berginsight.com), by the year 2014, 770 million GPS-enabled phones will be shipped around the world annually. GPS is not only spreading to phones; we are also seeing more location-aware devices, such as laptops and portable game players. Yet another business in this market predicts that location-based mobile social networking revenues will reach $3.3 billion by 2013.
(Source: ABI Research, August 2008 as cited at ...

Solution Summary

This solution reviews the impact of GPS technology on the consumer market.

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