German Cultural Analysis
Note: This analysis should combine both quantitative and qualitative date in attempt to thoroughly describe the country in which Lyft is to be marketed.
Please provide overview of Lyft transportation company entering the German marketplace
1. Geographic Setting (climate, topography of major cities in Germany)
2. Income and social classes (GINI index)
3. Labor Force: size, working conditions, labor laws
4. Modes of Transportation in major German cities
5. Currency strength
6. Tariffs, Quotas, License fees, Import taxes, etc.
*Note: Please attach a Word document including the overview and the answers to the questions. Please include sources.© BrainMass Inc. brainmass.com October 10, 2019, 8:19 am ad1c9bdddf
Germany is a temperate country with warm summers and cold winters. Prolonged periods of snow or frost are rare. Rainfall is throughout the year with peak during maximum summer months.
The country is divided into 16 states with varied landscape. Main cities of Germany are Berlin, Cologne, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, and Stuttgart.
The GINI index for Germany is 30.1 for the period 2001-2005. A Gini index of 0 represents perfect equality in distribution of income whereas an index of 100 implies perfect inequality. Till the year 2010 Gini index was 0.29, which suggested that income inequalities were lower than other rich countries. Looking at current figure of 30.1 it is evident that incomes of richest classes have increased much more than those of other income groups. ...
Germany facts on geography, transport, currency and tariffs are examined.