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Marketing research problem/opportunities

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-Background: Outline the problems/opportunities the client faces. Do further research on the topic if you need. What is the current situation regarding organ donation in the UK? Are there any environmental factors that lead to barriers in donation - Political (Policies), Social, Culture, Technology, Religion
-Research Problem: Define the research problem. What are the current barriers to organ donation? Propose the rationale for the study. Outline in bullet points the information you will need to study the topic in question.
-Outline of Research Objectives/Questions. From the information you gather, what research objectives do you aim to achieve?

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Marketing research problems and opportunities are determined.

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-Background: Outline the problems/opportunities the client faces. Do further research on the topic if you need. What is the current situation regarding organ donation in the UK? Are there any environmental factors that lead to barriers in donation - Political (Policies), Social, Culture, Technology, Religion

The problem that is faced by the client is that many people don't donate organs, and therefore, there is a shortage of donors as organs for transplantation within the U.K. must be procured through voluntary participation, which has led to a severe shortage in relation to the number of people that need an organ transplant. The main problem is that the most reasonable donors are young men and women who die as a result of suicides or other unforeseen causes ...

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