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Family Mediation Marketing Plan

Marketing Plan: Phase I Paper

****PLEASE USE A (COUNSELING CLINIC CONSIDERING STARTING FAMILY MEDIATION) AS THE NEW SERVICE FOR THE MARKETING PLAN , WITH THAT IN MIND, ANSWER QUESTIONS #4 and #5. ALSO CITE 1 SOURCE AS A REFERENCE.

(a) Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper.

4) A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.

5) The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.

Solution Preview

(a) Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper.

We will introduce the family mediation services as a part of our expansion plan.

Welcome to Family Mediation Services, Inc. We will provide positive solutions for the disturbed families. They will be:

? Parenting Agreements

? Separation and Property Settlement Agreements

? Reconciliation Agreements

? Parent-Child Agreements

? Any other solution as per the needs of Family

4) A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.

They are:

Strengths

? Synergy with our current operations
? Good team of Doctors and staff

Weaknesses
? Lack of experience as this is for first time that they will be providing the services
Opportunities
? Huge requirements of the aforementioned services due to changing lifestyle
? The stress level is increasing which has led to the increase in demand

Threats
? Strong competition
? Alternate healing

Trend

? Increasing divorce rates
? Unstable families

5) The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.
'Marketing research is the function that links the consumer, customer, and public to the ...

Solution Summary

This solution creates a new product in the form of a family mediation service and conducts a SWOT analysis. It also includes a marketing research plan by taking a systemic approach on identifying target marking, competitors, sales trends, and others. All references used are included.

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