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    Marketing: Qualitative vs. Quantitative Data

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    Is beneficial to use both quantitative and qualitative data or should a company use one more than the other?

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    Both quantitative and qualitative data are helpful for marketing. Quantitative data deals with numbers, and involves trying to understand the relationship between variables in a measurable, analytical manner. This is sometimes considered more rigorous and formal than qualitative data that is collected through research methods ...

    Solution Summary

    This solution discusses if qualitative or quantitative data is more effective for marketing.